The Wind and the Sun were disputing which was the stronger. Suddenly they saw a traveller coming down the road, and the Sun said "I see a way to decide our dispute. Whichever of us can cause that traveller to take off his cloak shall be regarded as the stronger. You begin."
So the Sun retired behind a cloud, and the Wind began to blow as hard as it could upon the traveller. But the harder he blew the more closely did the traveller wrap his cloak round him, till at last the Wind had to give up in despair. Then the Sun came out and shone in all his glory upon the traveller, who soon found it too hot to walk with his cloak on. (Aesop)
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Aesop is supposed to have concluded this fable with the moral - Kindness effects more than severity.
I think this is not the true lesson to be learned at all. I also think it is just wrong; they can have an equal level of effect. In fact in the story both the severe Wind and the kind Sun effected the traveller equally. Also, had the challenge been to get the traveller to wrap his cloak tightly around himself, the Wind would have won and the moral would be reversed.
I always loved this story and didn't really know why.
I seem to remember that as a child I thought the whole thing turned around the Sun being cunning in choosing a challenge that the bullish Wind was bound to lose, but the Wind didn't realise it because the Wind had a shortsighted comprehension of what constitutes strength (i.e. thinking brute physical force equals strength in all contexts).
Making the moral something like - Value is relative.
Or - Know yourself and know your enemy.
These, I think, are good lessons. But are not what I take from it now.